The Influence of Australian Celebrities on Australian Fashion

Australian celebrities play a big part in the psyche of the Australian public; in fact they could almost be considered part of an Australian’s daily life. Our favourite celebrities are in our sub-conscious everyday – they are on our televisions, we hear their voices on the radio, and see them almost everywhere in print ads such as billboards, newspapers, and magazines. It’s no surprise really that celebrities have an influence on our lives and shape our ideas on things. One area that celebrities are particularly influential in is the latest fashion trends.

Designers prefer to have celebrity endorsers for their clothing lines, particularly as celebrities raise the profile and appeal to celebrity hungry Australian consumers. Having celebrities such as Nicole Kidman (who recently endorsed Chanel No. 5) and Ian Thorpe has been advantageous for fashion labels. The popularity of these celebrities assures that fashion designers and fashion labels get the desired attention from the target market. We all love to wear the latest styles, so when we see the likes of Naomi Watts with a hot handbag, then the rest of us are rushing out to get it! When fashion items such as clothing, shoes and accessories are seen on famous celebrities then the desire for the rest of us to replicate their look has an incredible power on the rest of us. Wearing the latest styles that we see on our favourite celebrity gives us a stronger connection to the stars we admire. Celebrities have special something that makes people want to follow their lead; this in turn makes them powerful trend drivers.

Celebrities are trendsetters, so expect to see them making the headlines when they are out in public with a new style (think Kylie after any of her many changes). Australian fashion critiques judge these styles and we see reviews, feedback and comments across many media forums. Celebrity styles that receive good reviews and get the thumbs up are often quickly picked up and become a trend with the wider public. Think how often we will see an image of Cate Blanchett or Miranda Kerr with a ‘How To Create The Look’ caption and article. Magazines regularly feature such articles to help stylish readers achieve their favourite Australian celebrity’s look, or re-create an outfit similar to one worn by a celebrity for a special occasion or event.

We can even get clothing and other items that famous celebrities have launched. It is possible now to purchase clothing, shoes, accessories, bags, lingerie, and even perfume and toiletries. Stylish consumers can buy lingerie from Elle Macpherson and Kylie Minogue, as well as the Kylie perfume. Just by carrying a celebrity’s name products get a significant level of support from consumers. Fashion editors and trend watchers are always on the lookout for the new styles and trends, eagerly awaiting the next thing that these celebrities will introduce to the fashion world especially those celebrities who have consistently made it on the list of the Australia’s Best Dressed Celebrities.

The glamour of award nights and the red carpet inspire a great deal of public attention and this influences fashion lovers. There are often reviews and commentary for the biggest award nights and there are television shows and even channels that focus on celebrity and fashion. These shows can be a great place for designers to get their brands in the public eye – with fashion lovers tuning in to watch the fashion at events such as the Brownlow’s or the ARIA’s to see what their favourite celebrities are wearing.

There is little doubt that Australian celebrities get to wear some amazing designer fashion. With local shows such as ‘Make Me A Supermodel’ and Australia’s ‘Project Runway’ captivating a whole new audience and expanding their understanding of fashion, the influence of celebrities is sure to continue and grow in the future.

The Secret To Getting Fashion Internships!

It is really important to gain experience by interning to help you break into the fashion industry! Paid internships programs, can be competitive and tend to have early recruitment periods during winter to early spring semester. Another alternative is to arrange for a non-paid internship (where you earn college credit).

As with everything in life, getting a fashion internship all about the preparation! Proper preparation, along with your other assets, with set you apart from your competition and will help make hiring you a no-brainer!

If you don’t have any industry contacts, don’t get down in the dumps! It could just be a sign that you need to get out and do some major networking! You can start with college career counselors, professors, and other students while also exploring industry events (fashion shows, open houses, trunk shows, etc.) where you can meet lots of new fashion contacts.

You can also approach creative agencies, designers, stylists, fashion editors, or fashion producers to say you want to learn their craft and are interested in interning. Many of these people will be happy to have someone come in and help lighten their load. Although you may not earn a stipend, you will definitely gain experience and exposure to the industry.

All of these people could possibly have valuable information that can lead to you getting an internship. To find the right fashion internship, make sure you openly discuss your job search with the people you know and ask them to check in with the people they know. Doing so could really help you out big time!

Here are 2 resources that you can use to search for fashion internships:

Free Fashion Internships: Lists fashion internships across the country.
Check out http://www.freefashioninternships.com

Style Careers: This is the largest fashion-only job search website.
Visit: http://www.stylecareers.com

Once you have scored an internship, make sure you build bridges with managers and co-workers while you are working there so you can keep in touch once your job has ended to keep the lines of communication open.

Be Bold, Bright and a Cut Above – Tips to Style Your Way Into Fashion News

Fashion. It’s a competitive game. And if the likes of Vogue’s Anna Wintour are anything to go by, it can be incredibly daunting for those just starting out and doing their own PR.

Yet, the glossy mags are ultimately where we want to be seen.

So how do you get fashion editors to take notice of your label if you’re not the owner of an established brand like Sass and Bide or Ksubi?

Editor of Australia’s Shop Till You Drop magazine, Justine Cullen says “do your research and think creatively”.

And if you’re pitching her a story…?

“Please make sure it’s not [a story] that ran in the magazine the month before, that you clearly haven’t read. Cringe. And target it. Sounds basic but I’m always deleting pitches sent for ‘your food and health pages’. Which we don’t have,” she says.

DIY PR guru, Amanda Fox of Dames and Divas says being eco-friendly, limited edition and one-of-a-kind, handcrafted from vintage silk kimonos helped her shoes stand out and get featured in the media.

“Their bright, bold colours definitely stand out which are reinforced with clean, clear, crisp professional product photography,” said Amanda.

Melbourne based, celebrity stylist Amber Renae agrees saying bold colours, heavy embellishments and a cut no-one has seen before gets a fashion editor’s attention. You also need to be persistent and proactively contact the media.

Producing key editorial pieces that might be a bit crazy to wear, specifically for PR purposes, in addition to your saleable line, also helps, she said.

And if you want to get your clothes to a celebrity – just contact their stylist “9 out of 10 times we’ll look at your look-book and product,” says Amber.

Here are PR Guru’s 10 tips on doing your own fashion PR:

1. Get your timing right – fashion titles work two to six months in advance, so make sure you’re pitching for the right season.

2. Read the magazines you want to get covered in, get to know their content and style and adapt your story pitch to suit them.

3. Look amazing; stand out. This is when attention to detail counts – make your media kit look as professional and beautiful as possible.

4. Tell the story behind your range/label and explain what makes it like no other, include a great press release in your media kit.

5. Check in with the media. Send in samples but don’t forget to follow up with a phone call and your story pitch. Only send releases to one member of staff at the same publication.

6. Gift your wares. Select a small number of celebrities that you think would be best suited to your product. Contact their publicists – look online or you can sometimes go through the publicity department of the media outlet or TV network they work for.

7. Invest in top quality, professional photography – the media may or may not use your images but it’s still important to have the best available photographs to ‘sell’ your product. Include 3 high quality low res JPG’s of your strongest products.

8. Don’t forget the details. Make sure your media kit contains all the retail and pricing information as well as your location, contact details and biography.

9. Love your product, wear it, promote it – take Allanah Hill as an example – she is always promoting her brand.

10. Get on the event scene and be seen. Never underestimate the power of meeting people at events. Plus use social media.