Anna Wintour – Influential Magazine Editor

Through her 30+career in magazine publishing, Wintour has developed a reputation for being distant and cold. It has been said that she a demanding boss and is difficult to work for, an opinion Wintour doesn’t exactly deny. In 2003, Lauren Weisberger, one of Anna Wintour’s former assistants published the book The Devil Wears Prada, based on her experience working at Vogue magazine. The book was made into a movie in 2006 and Anna Wintour made celebrity magazine and fashion magazine headlines when she showed up to the premiere wearing Prada.

In August 2009, Anna Wintour along with the creation of the September 2007 issue of Vogue magazine were the subjects of the documentary, “The September Issue.” The documentary shows, for the first time, the demanding work required to produce an issue of Vogue magazine.

Forbes magazine recently reported that though the documentary is touted as “the real Devil Wears Prada,” that “Wintour mostly is portrayed as a professional and a perfectionist with a well-defined vision and an inferiority complex that becomes apparent when she admiringly talks about her three siblings who consider her profession “amusing”; Wintour’s sister, for example, lobbies for farmers’ rights in Latin America.”

Anna Wintour was born in 1949, in London, England, to newspaper editor Charles Wintour and his wife, philanthropist Elinor Wintour. As a teenager, Wintour dropped out of school and instead pursued a life that revolved around the chic London life of the 1960s, frequenting the same London clubs of pop culture’s biggest celebrities and musicians like The Beatles and Rolling Stones.

Before Vogue magazine, Anna Wintour started out in the fashion department of Harper’s & Queen in London. Over the years, she climbed the editorial ladder and bounced from magazine to magazine between New York and London. In 1976, she moved to New York and took over as fashion editor at Harper’s Bazaar magazine. With a stop at Viva magazine after Harper’s Bazaar in between, Anna Wintour took a job with New York magazine in 1981. From the start, Wintour was driven and had her own sense of style and direction. In 1986, she returned to London as top editor of publisher Condé Nast’s British Vogue magazine.

It’s at British Vogue that Wintour’s cold demeanor earned her a few memorable nicknames: “Nuclear Wintour” and “Wintour of Our Discontent.” In 1987 she went onto another Condé Nast magazine, Home and Garden, where she abruptly changed the magazine’s title to HG.

Though subordinates grumbled about Wintour’s management style, Condé Nast’s top executives clearly supported her decisions; she earned a reported salary of more than $200,000 plus a $25,000 annual allowance for clothes and other perks.

In 1988 Anna Wintour left HG magazine and became editor-in-chief of Vogue magazine with one goal: reinstate Vogue magazine as the fashion authority. At the time of her arrival, Vogue magazine was losing ground to a three-year-old upstart, Elle magazine, which had already reached a paid circulation of 850,000. Vogue’s subscriber base meanwhile, was a motionless 1.2 million.

In her more than two decades at Vogue magazine, Wintour has more than accomplished her goal. She successfully restored Vogue’s supremacy and today the magazine enjoys the nickname of the “fashion bible.”

For all her critics, Anna Wintour has made many influential decisions that affect the magazine industry at large. She popularized putting celebrities instead of supermodels on magazine covers; she mixed low-end fashion pieces with expensive pieces in her photo shoots; she championed unknown fashion designers, making the careers of Marc Jacobs, Alexander McQueen and John Galliano.

While Anna Wintour has garnered much attention for her distant demeanor and contributions to the fashion world, many are unaware of her commitment to philanthropy. Some of her generosity includes raising money for the Twin Towers fund after the September 11th terror attacks and with the Council of Fashion Designers of America, she helped create a new fund to encourage and support up-and-coming designers. Each year, she also organizes a fundraiser for the Metropolitan Museum of Art’s costume department, which over the years has brought in some $50 million. This event attracts many celebrities and is covered relentlessly in fashion, society and celebrity magazines.

As for her personal life, she and husband David Shaffer divorced in 1999. The couple has two children together, Charles and Katherine. Currently, Anna Wintour maintains a relationship with investor Shelby Bryan.

Fashion Photography

Do you want to be a fashion photographer? Fashion photography is an extremely tough market to break into, but if you are willing to work hard, have a good imagination and hold the ability to take perfect images you are off to a good start.

A fashion photographer must be good in two photography disciplines. First, you need to be a great portrait photographer – second, you need to be able to create images for the advertisement market. You must be able to combine the two if you are going to succeed.

To be a successful fashion photographer you must also have a love of fine design clothes – without it you will never achieve the heights that bring success. A fashion photographer must stay up to date with all the latest fashion and have the ability to use his/her imagination to sell new designs.

Selling is the key – the fashion photographer must be able to sell his images to the fashion editor. Fashion photography is advertising and selling clothes.

To establish a reputation in fashion photography, the first thing you must do is set up a portfolio. Your portfolio should display your best work and be your first selling point. The second, and equally as important as the first, is to set up an online portfolio – your own personal Website.

To set up a portfolio you first must hire a model. Contacting your local modelling agencies can do this. You don’t need to hire a well-known model for your fashion portfolio – you need someone who will act well in front of the camera.

To be very successful you need to build a good relationship with models. Some models can be tough to work with so people psychology will play an important part. If you intend to shoot from your home studio supply a changing room for them.

If a model becomes unhappy for any reason the photo session will be a waste of time. Allow your model to make their own suggestions – regardless of how trivial it may be, it will help to keep them relaxed and you may get results that may be useful.

Once your portfolio is created you need to get exposure for it. If you have previously published work – use them as a statement with the picture editors. You need to establish a good working relationship with all fashion editors that you’ll be working with. So be professional.

Fashion photo editors are looking for concise images that clearly communicate an idea. You must, as a fashion photographer, have the ability to create unique settings.

When you do gather a large amount of fashion images, submit them to a fashion agency: Women’s magazines all over the world buy hundreds of stock shots every month. Photo agencies exist to sell photographers images – some of the larger fashion agencies have buyers all over the world. Some agencies can also re-sell your work in several different markets, and others will give you great career advice.

Keep up to date with fashion magazines, study the market and always be on the lookout for changing trends.

Don’t be afraid to take the first step. If a fashion editor has no interest in your work – don’t worry – try contacting different magazines or agencies – most great photographers have their work rejected some time during their career.

Fashion Jobs and Fashion Career Advice

Picking one out of many fashion jobs generally is an overwhelming challenge. There are several different opportunities in the fashion industry that you might not be sure which one is best for you. With the high demand for fashion jobs, you need to be sure of what it is that you want to do so you can get started on pursuing your dream in this competitive industry. Below you will find descriptions for several fashion jobs and, subsequently, be one step closer to establishing your career in the fashion industry.

1. Fashion Designer

Thanks to shows like Project Runway, there are many people whose curiosity has been rose towards the fashion industry, exclusively, fashion design. A career as a fashion designer seems extravagant and rewarding but it takes a whole lot of work. A fashion designer must be well-informed of the latest trends (and sometimes even be ahead of them) and have the creativity to conceptualize new designs. A fashion designer creates sketches, whether by hand or with computer-aided design (CAD) software, of their designs and must be familiar with fabrics and materials in order to create samples that show what the final product would look like. As a fashion designer you can specialize in clothing design, footwear or accessories. Fashion jobs like that of a fashion designer are prolonged with grueling hours of intensive work and lots of traveling if you want to promote your designs. Fashion designers work under pressure to meet deadlines and make an impression on fashion buyers and other potential clients. As a fashion designer you would need not only talent and creativity but also thick skin and dedication.

2. Fashion Merchandising

Fashion jobs in merchandising can be very challenging. A fashion merchandiser must know what consumers really want, how to present it to them, what they want to pay for it and how to lure them to purchase. A fashion merchandiser is not just an expert in fashion but must also have strong business, financial and advertising skills. As a fashion designer you might find yourself creating budgets, tracking profits and losses, tracking inventory, developing marketing strategies and even putting together creative visual displays to draw in consumers. It’s a career that entails many different roles but also has many opportunities to grow and advance in.

3. Fashion Buyer

Fashion buyers are among the most crucial people for brands and companies. They must have good communication skills, be aggressive, organized and driven. As a fashion buyer you work hand in hand with designers, merchandisers and other key people to select what pieces to present to consumers and ensure that best-sellers are continually available. Buyers must be mindful of both current and future trends so they can make the right choices of clothing, shoes, accessories, etc. to ensure high profits. Working with suppliers to negotiate prices suggests that a fashion buyer must have good interpersonal skills, be educated in market costs and also in consumer demands. Fashion buyers must be ready to work under pressure, travel and research and analyze in order to make practical decisions on what products to offer their target customer base.

4. Fashion Director

Fashion directors, also known as creative directors or fashion coordinators, are in charge of the image and look of a store, magazine or a fashion house. They are accountable for that first impression given when people look at ad campaigns, shoots and even fashion films. A fashion director must make sure that the models, photographers, location and concepts characterize the store, brand, or magazine in the best and most genuine way. One of the most well known creative directors in the industry is Grace Coddington who, alongside Anna Wintour and other industry professionals, are a part of American Vogue. In the documentary “The September Issue” we are able to see Coddington showing us her best work and the steps she takes to produce the magnificent spreads in Vogue. Now, don’t think it will be a snap landing one of these fashion jobs. Be prepared for long hours of work, creative stumps, frequent traveling, crazy deadlines, and being willing to go back to the drawing board time and time again. Remember, as a fashion director you are responsible for the image of a brand; you produce something that the whole world will see. People will base their opinions on what you present to them. As one of the top fashion jobs in the industry, the pressure is on!

Fashion Jobs – The List Goes On

5. Fashion Forecaster

Probably one of the highest ranking careers in the fashion industry, fashion forecasters do just that, forecast the future trends and styles. This is much more sophisticated than forecasting the weather. Not only does a fashion forecaster need to have in depth knowledge of fashion but he or she must also be creative and surely have the skills necessary to research and analyze potential trends, colors, fabrics and patterns. Fashion forecasters seek inspiration in everything from movies, music, even science and technology. Getting a position as a fashion forecaster is one of the most prestigious of all fashion jobs you could aspire to.

6. Fashion Stylist

A fashion stylist has the easy (or is it?) task of making someone look good. A stylist must be familiar with what colors, fabrics and styles work best to flatter someone’s shape while also knowing ways to accessorize and finish the perfect outfit. Fashion stylists are responsible for picking the best pieces for photoshoots, events, etc. and putting them together for the final product. A stylist’s reputation lies on how good the client looks and, in the case of ad campaigns, whether or not the stylist can communicate the image and vision of a product. Don’t be surprised if, as a fashion stylist, you find yourself traveling for motivation or shopping for clothing, or even spending a day (or a few) revamping a client’s closet. Finding fashion jobs for stylists can be as uncomplicated as working as a personal shopper or styling photo shoots for websites or local magazines or newspapers.

7. Fashion Photographer

It’s not just about knowing just how to take a good picture. Fashion photographers basically have two fields to be good at: fashion and photography. The photography part consists of knowing what angles, lighting, etc. As far as the fashion, photographers really need to be experts in that as well. A fashion photographer should always know what the best trends are, top designers, top fashion events and any other heavy hitter aspects of the industry. Fashion jobs in this field can consist of taking pictures for model portfolios, ad campaigns, and fashion shows. Fashion photographers are responsible for producing a shot that requires excellent technical skills and extensive fashion knowledge. For example, when a fashion photographer goes to shoot at a fashion show he or she must know exactly when to snap the shot of that model wearing the flowing dress. The picture must showcase how the fabric moves and flows instead of displaying a dress that falls limp and drags on the floor. A fashion photographer works hand in hand with stylists, makeup artists and models to ensure that the final product is efficient in sending a visual message.

8. Fashion Editor

Fashion editors supervise the direction of a fashion publication, website and other media. They are in charge for editing a fashion writer’s work, making suggestions, and researching the possibilities of future stories. Fashion writers must be aware of trends and classics to assure that coverage is provided for the target audience. A fashion editor works under the pressure of meeting deadlines, supervising writers, discovering features and fresh ideas all while staying current on the industry and scanning the levels of competition. Some of the qualities necessary for one of these fashion jobs are being organized, punctual, able to communicate verbally and have impeccable writing and journalistic skills. Being one of the most competitive fashion jobs in the industry, a fashion editor should be ready to put some hard work in and spend long nights brewing up excellent, creative content.

9. Fashion Writer

Being a fashion writer is not as easy as picking up a pen and paper (or laptop, tablet, etc.) but includes extensive amounts of research. Fashion writers must be current on their knowledge of fashion and creative when drumming up writing ideas. Of course, outstanding writing skills are a must and meeting deadlines are also fundamental in this career. Fashion writers can execute interviews, cover fashion events and supply reviews of products. You have a choice of working as a freelance writer, with television shows, websites, blogs, smaller publications like local magazines and newspapers or with major publications such as Vogue or Elle, among others. This is one of those fashion jobs where you can find many opportunities and can be fairly simple to get started.

10. Fashion PR (Fashion Public Relations)

Creating a good consumer opinion is of the utmost importance for this fashion job. Where advertising and marketing can create a consumer desire to purchase a certain fashion item, public relations handles the image in its relation to the public eye. Public opinion can gauge the success and longevity of a company. Out of all the fashion jobs mentioned, fashion pr is the piece that ties it all together.

Fashion Jobs that Require WORK!

Whatever one of these fashion jobs you determine to make your career, remember that in such a reasonably competitive industry it’s important to put in a lot of hard work and to be determined. All employers look for something that make their next hire special and capable of making their publication, line, show, or website shine amongst the rest. What is it that you have to offer that others don’t have? How motivated are you? Tell us, which one of these fashion jobs appeal to you the most?