Breaking Into Fashion Public Relations

Publicists are masters of communication. They not only help to create an image for products and companies, they also spearhead efforts to get the word out and create buzz. If you love fashion and have stellar communication skills, you could enjoy great success in fashion public relations.

Retailers hire fashion publicists to develop and promote a certain image to the buying public. To the fashion publicist, it’s all about who you know. Those in fashion PR have important fashion editors and top designers on speed dial and collect contacts on a daily basis. The more people you know, the easier it is to promote something.

Not only do fashion publicists have to know important fashion players, they must also know the politics, economy and sociology of their target demographic. While you can learn about the ins and outs of PR by majoring in it, it is also wise to enroll in fashion courses to gain industry and technical knowledge. Not to mention, fashion school will also serve as a networking opportunity as you connect with classmates who are also entering the fashion world.

People skills are essential to those interested in fashion PR. Since the job is basically communicating constantly, it is important to know how to get a point across and how to be likable and graceful under pressure. Another important quality to have is ambition. Since fashion PR is a highly competitive field, only the most driven will make it through and get the job of their dreams in fashion PR.

Learn more about Careers in Fashion.

All Fur Streetstyles From Fashion Week From Fall 2017

NYFW

Fashion editors got a bit of practice back in February, when a brief snowstorm interrupted the first day of New York Fashion Week. We saw it all: women slipping in four-inch stilettos, bare midriffs exposed to frigid winds, and countless pairs of silk trousers getting ruined by slush. everyone took his lessons and the next days we saw plenty of fur coats and accessories, puffers, waterproof boots, and a cashmere beanies; a few editors have even been wearing UGGs! Here, we found the best snow-day looks that combine warmth, practicality, and plenty of style.

LFW

The event that marked London fashion week this year was the 60,000 people that signed the petitions for banning fur from LFW. Ed Winters, who started the petition, is one of the co-founders of animal rights group Surge. Anti-fur militants staged one protest against its use at London Fashion Week. Their actions come after the industry body, the International Fur Federation, predicted that as many as 80 per cent of the catwalk shows at London Fashion Week – including Burberry and JW Anderson – will contain items using fur.

Mark Oaten, chief executive of the IFF, told The Telegraph: “We’re expecting a cracking week in London. I’ll be disappointed if we don’t see fur on at least 80% of the catwalks.”

As the London Fashion Week Fall 2017 collections marched on bursts of color, unexpected silhouettes and unconventional inspirations from art and history came into play. This is what fashion is all about (or should be). Fabrics and textures, too, are providing inspiration and designers are embracing the creative possibilities presented by fur. All of this creates a visual pageantry that is making the London Fashion Week Fall 2017 collections a pleasure to behold.

PFW

A week’s worth of lens-worthy street style beauty moments outside Le Carrousel du Louvre has come into focus. Hair statements were in the spotlight, as showgoers stepped out in looks ranging from lighter-than-air, fuzzy curls to romantic, ribbon-tied braids.

Instead, the emphasis was on dramatically long strands and inspired takes on hats and hair accessories, from girly to glamorous. Street style also echoed the collections with a new emphasis on above-the-neck accessories.

MFW

The streets start brimming with sartorial excellence. From slouchy suiting to eye-popping prints, see who’s sporting the best street style looks away from the catwalk.

Fur coats, fur scarves, fur capes and fur elements in general, were part of almost every collection in Milan, upscaling them in the most beautiful wintery way, it seems like the trend of stripes from catwalks continued to the streets week. The streets start brimming with sartorial excellence. From slouchy suiting to eye-popping fox fur coats. Beside fur, pantsuits were super popular, which then trickled down to all types of pants, from athleisure to wide-legged, and, finally, the fashion crowd took an unexpected sartorial turn with some pretty funky skirts. What will be in store for the following week in one of fashion’s favorite cities?

Trend spoiler: A fox fur vest will be the perfect match for your skinny jeans.

Fashionable Fingers Are Wooed By BlackBerry

Thanks to their sleek design, superior cameras and express connection to those all important social networking sites and fashion blogs – the BlackBerry has become an indispensable tool for the novice or seasoned fashionista.

Despite the novelty of sending pictures of your new lust-have never losing its appeal, serious bloggers and industry insiders are now utilising the latest BlackBerry technology to stay on trend. From revealing what editors think of this season’s collection, installing apps that track down designer handbags, to shooting your own creations – fashions focus may be what’s on the outside, but they like their phones smart on the inside it seems.

Most of us take for granted that our mobiles now come with video recordings and powerful cameras as standard. The new BlackBerry Torch advances these standard accessories meaning its 5 mega pixel camera will capture a crystal clear photo of your latest vintage treasure, picking out minute detail and realistic tones that can be loaded straight onto your blog or Twitter page. The busy stylist can also be inspired by watching the latest collections using the phone’s video player.

The introduction of phone apps is nothing new, and fashion apps are largely available on most smartphones. In keeping with their tradition of initiating rather than following trends, BlackBerry has run the inspirational London Fashion Week app for the past three seasons. The app feeds information to all the journalists on show times, details of individual show content plus any delays or changes. Thankfully it’s not reserved for the industry professionals – anyone can use the app to have an insider’s view at what’s going on with regular news updates and highlights throughout the shows.

BlackBerry fashion apps have become essential tools of the trade for the industry big wigs and dedicated followers. If your day feels incomplete without the latest words of wisdom from Tavi, then Fashion News Service offers up to the minute news from 360fashion.net, alternatively Trendtracker previews the latest runway looks, fashion news, trend ideas and coverage of the shows.

For the past two seasons BlackBerry has also worked with House of Holland on an app that lets you buy catwalk creations as they come off the runway, months ahead of the retail launch.

Get yourself logged into Twitter via your Curve and start following the fashion pack. Many fashion editors were novice Tweeters until just two seasons ago. Now they’re not just tweeting but posting pictures live from the catwalks. Make sure you follow Karl, Carineand Anna from your phone to discover their favourites from Paris or Milan, and make the bus journey to work slightly more glamorous.

Not content with reading what others have to say about the latest must-have? Make your mark with a blog. WordPress – a tasty piece of software that enables you to create and design your own blog – has developed an app that allows you to update from your handset. Just sat through a fabulous fashion show and want the world to know about it? Take pictures with your phone, add some blurb and upload the lot via the app in a flash.

Whichever way you stay connected to the fast paced world of fashion, it seems that BlackBerry have all the latest features for the glitterati.